Discover the Vision Behind Khel Mahakumbh
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About Khel Mahakumbh – Khel Samvaad Sangam
A Historic Celebration of Sports and Tradition
Khel Mahakumbh – Khel Samvaad Sangam is a first-of-its-kind initiative aimed at reviving India’s rich sporting traditions while fostering a global sports dialogue. Scheduled in the first week of February, 2025, at the iconic Mahakumbh Grounds in Prayagraj, this 7-day mega event promises to bring together policymakers, athletes, experts, and sports enthusiasts under one roof.
With the visionary support of Hon’ble Chief Minister Shri Yogi Adityanath Ji and organized by TYC Communication in association with Kreeda Bharati, the event sets the stage for India’s emergence as a global sports powerhouse while embracing its cultural roots.
UP's Masterplan for National Sporting Glory
The Uttar Pradesh Government has long championed initiatives to promote sports and empower athletes, making it an ideal leader in national sports development. By hosting Khel Mahakumbh, the state is set to:
Set a National Example
Establish itself as a model for integrating traditional sports with modern infrastructure.
Strengthen Grassroots Engagement
Create a pipeline for nurturing young talent and connecting rural athletes to national platforms.
Promote Inclusivity in Sports
Foster opportunities for underprivileged and differently-abled athletes, ensuring equal representation.
Why Khel Mahakumbh?
A confluence of sports, culture, and community, Khel Mahakumbh is designed to:
- Revive India’s Rich Sporting Traditions: By spotlighting indigenous games such as Mallakhamb, Kushti, and Archery.
- Foster National Unity: Bringing athletes from 28 states and 8 Union Territories together to celebrate a shared legacy.
- Inspire Future Generations: Showcasing the brilliance of traditional games to a massive audience and empowering youth to carry forward India’s sporting heritage.
Meet the Organisers
About Kreeda Bharati
Kreeda Bharati, established in 1992, is a visionary organization committed to building a “FIT INDIA – HIT INDIA.” With a focus on fostering holistic development, Kreeda Bharati promotes the participation of all Indians by encouraging traditional sports alongside established ones. The organization believes in leveraging sports as a powerful medium for character building and nation-building.
With the mission to establish India as a leading nation on the global sports stage, Kreeda Bharati is dedicated to cultivating a robust sports culture across the country. Under the esteemed leadership of Shri Gopal Saini, an Olympian and Arjuna Awardee who serves as its President, Kreeda Bharati has expanded its operations nationwide, actively working in 30 states. Its teams are engaged around the clock at the grassroots level to enhance sports infrastructure, nurture talent, and uplift sportspersons.
Kreeda Bharati has successfully organized numerous events across India, impacting millions of people. Many of these events have received recognition in prestigious records such as the Guinness Book of World Records and the India Book of Records. Through its relentless efforts, Kreeda Bharati continues to inspire a fitter, stronger, and united India through the transformative power of sports.
About TYC Communication
Established in 2014, TYC Communication is a leading communications consultancy specializing in Public Relations, Digital Marketing, and comprehensive brand communication services. Founded by Ms. Geeta Singh, whose experience spans reputed media houses like BBC, NDTV, and Dainik Jagran, the agency is committed to crafting meaningful narratives that build positive brand images and drive impactful engagement.
Over the years, TYC Communication has achieved remarkable milestones, including recognition as one of Silicon India’s 20 Most Promising PR Agencies in India.With a consistent growth trajectory, the agency has expanded its reach nationwide, employing over 50 professionals, collaborating with 100+ associates across 180 cities, and serving 300+ brands.